"7 Steps to a Lot More Sales" Marketing Workshop
Learn everything you need to know to send your sales through the roof and avoid the 10 biggest marketing mistakes small business owners make in this one-day marketing workshop
- Do you want to attract more customers and keep your current ones coming back?
- Are you spending money on advertising but not quite sure if it’s working?
- Do you wish your sales people could do a better job but don’t know what they could be doing differently?
Now you can find out the answers to these and many more questions about how to effectively market your small business when you attend this one-day workshop. You’ll have an opportunity to learn several simple but extremely powerful things you can do to produce 25% - 100% growth in your business, often within 60 – 90 days, and without spending a dime more on traditional advertising.
This is not the latest fad or software program for your computer but solid, practical marketing education for small business owners.
The “7 Steps to a Lot More Sales” course pulls together multiple unique marketing ideas, methods and principles into one, organized, easy-to-follow marketing system for small businesses. The ‘system’ is broken down into smaller pieces called ‘steps’ that each deal with one particular area of marketing. For example, in step 3, database marketing, you learn how to capture customer information, how to segment it, how to set up back-end sales opportunities, how to implement follow-up systems, how to increase the value of each customer, and more.
Chiropractor - Out of bankruptcy in two months
"We were in debt $90,000 and had filed chapter 11. Through utilizing concepts like joint venturing, we quickly grew our practice to 70-80 patients a day, satisfied our debts and cut our advertising budget by $30,000 a year, while getting out-of-town hospitals to fund most of our building."
-FamilyHealthCenters
Don't settle for just any workshop out there when you can join us for this well-recognized, much sought-after small business marketing workshop.
You’ll get the same marketing training that Dell Computers and select IBM channel partners offer in their online management courses for small businesses like yours – only you don’t have to pay an arm and a leg! You’ll learn the same proven system that has been consistently producing exponential sales growth in small businesses for 20 years. There’s no need to waste time and money on trial and error to create your own system, this one has been carefully thought out and tweaked over the years as it’s been implemented in hundreds of businesses of all kinds. So you’re not trying something new and risky, you’re learning a time-tested, results-focused way of making more money.
If you want to produce different results, you can't keep on doing the same old thing day in and day out!
This is not the same old traditional marketing approach everyone out there uses. For most small businesses, marketing usually consists of only sales and advertising. In reality, growing small businesses know that marketing is much more. This workshop looks at the many other things you can do to increase your revenues and grow your business. So even if you’re pretty sure your marketing is doing everything it can for you, you can still get growth because you’ll be doing some new, unique things. And you won’t break the bank doing them!
You won't need to have a small fortune put aside to spend on marketing - this workshop will reveal the hidden goldmine you have sitting in your business today.
You’ll identify marketing assets your company already has just sitting there waiting for you to utilize. If you attended one of our free seminars, you’ll have heard about some of these hidden assets: things like your own expertise, past and current customers, location, sales process and reputation. Because these things already exist in your business, you don’t have to ‘purchase’ them and you can get increased sales from them for little or no cost. This workshop goes into more depth and shows you how you can use these valuable assets to grow your business in multiple ways using the 7 steps of the system.
Health Program - Revenue doubles in 30 days!
"I consider myself to be a very astute businessman and marketer. It's very difficult to take anyone's suggestions, especially when I'm doing over $30,000 per month from my basement. But, I was convinced to try a small change in my marketing. By making one little adjustment in our sales process, we went from $36,000 per month to over $68,000 the next month. Wow!"
-Dr. Samuel West
International Academy of Lymphology
You've already got enough to think about and worry about in your business, wouldn't it be nice to have your marketing all planned out for you in an easy to follow format?
One unique thing about the “7 Steps to A Lot More Sales” system is its step-by-step approach to marketing. There are 8 steps, 7 plus a bonus step, that present material in small, easy to follow pieces. The steps are laid out in a logical sequence and follow each other, step one, step two, step three, etc.. This guarantees that everything needed for a specific step to be effective is in place before you start implementing that step. For example, before you build your website (in step 8), you need to know what marketing message (from step 1) you want to convey with it. The added benefits of the step by step approach are that nothing is forgotten, you make small incremental changes instead of throwing everything out and starting over, it’s easy to keep track of what needs to be done next and best of all, you can see real, measurable results as each step is completed.
You don't need to be a rocket scientist to have marketing that rocks!
You’ll see how easy it is to put this simple system to work in your business to increase your sales and profits. You don’t need to have a marketing degree to understand and use this system nor do you need to hire someone to do it for you. All the marketing principles used in the system are clearly explained and you also see how to put them into practice . When you finish the workshop, you’ll be able to implement the system yourself. And since it’s completely laid out for you and not complicated to use, you’re more likely to follow through with it. This is one training product that will not gather dust in your office!
The simple system presented in the workshop can literally send your sales through the roof and have you scrambling to keep up with demand!
Don’t let its simplicity fool you, this system can give you dramatic increases in sales and profits in 60 – 90 days or less. You won’t have to wait until all 8 steps are in place either, you’ll see increases in your cash flows as early as after step two is implemented. In fact, this system is so quick to produce results, it has turned around many a struggling business seemingly overnight. You get to see the fruit of your efforts right away and know that your marketing efforts were not just wasted time and dollars.
Manufacturer - A business that was dead for 5 years was thriving again after only one week!
"Our business was suffering. I was about to file bankruptcy. Through reactivating my past customers, I was able to create $10,000 in orders in one week and consistently $1,000 a day without any expenses whatsoever. Thank God! Perhaps even exponential growth?"
-J.D. Seardall
Finally, here's a way of marketing that makes sense for small businesses - no fancy jargon, cute slogans and flashy ads - just practical ways to produce real growth in your business.
Another difference you’ll find is that this way of marketing will be much more applicable to your business. While it’s not specific to a particular industry - it has been used successfully with businesses in retail, manufacturing, service industries and professionals – it is specifically for small businesses. The “7 Steps to a Lot More Sales” system was designed not for corporate America, but for small businesses like yours to make a real difference to their bottom lines. In fact, first the marketing principles and methods of the system were used in many small businesses for years. They were so successful that others wanted to use them and at that point, they were formally organized and put together into the step by step program “7 Steps to a Lot More Sales”.
Don't waste any more time and money doing things that don't visibly affect your bottom line.
You’ll see results – real results, the kind you can take to the bank. There’s none of the touchy-feely stuff that you never know how or if it’s working. The system is results-oriented and teaches you what the important numbers are so you can have a way of measuring your growth. You’ll be able to see the exact return on investment for all your marketing dollars, including the cost of this workshop! That will allow you to better decide and plan your marketing efforts. How do you know what to do more of and what to change if you don’t measure the results they produce? You’ll also have a very easy time deciding on your marketing budget. You’ll know exactly how much money you need to spend and where it is best spent and what results you can expect.
One day - just 9 hours of your time - could significantly affect the future of your business!
This one-day, complete training workshop runs from 8:00 AM – 5 PM on a Saturday. It is held in Overland Park, Kansas and we cover the entire “7 Steps to a Lot More Sales” course in 8 hours! It’s an information-packed, fast moving class that gets you off to a running start. You get all 7 steps and the bonus step, done in one day, so there’s no more of your time required to take classes. By 5 PM, you’ll have seen how the entire system works all at once and you can take what you’ve learned and start implementing it first thing Monday morning.
But you've got to hurry and secure your spot soon - this is not one of those auditorium-style workshops where you need binoculars to see the presenter!
These workshops are held with small groups of business owners like yourself. The groups are purposely kept small – there will always be ten (10) or less participants - so that there is adequate time for you to ask questions and have discussions about how the material presented applies to your particular business.
Here's what you need to do to take advantage of this great offer before it's too late:
1. Register online to receive the early bird price of $495, a discount of $100 off the regular price of $595. If registering online is not "your thing", you can also register by calling Christine at 913-227-4141.
2. Show up on the appropriate Saturday at the Residence Inn at 12010 Blue Valley Parkway, Overland Park, KS and plan on seeing how to take your business to the next level.
Each participant gets their own set of the “7 Steps to a Lot More Sales” manuals. There are 8 modules, one for each of the 7 steps and the bonus step. These manuals are invaluable as you won’t have to remember everything or take pages and pages of notes, it’s all in there. They also include all the exercises that help you get going. The manuals are yours to keep so you will always have them as a reference while you do your marketing. You also will have them available to train other employees, partners, etc., on how to market using this simple system. And if for some reason, you’re just not ready to make a change in your business right now, you’ll always have them available to use at a later date.
Here are the details on every single module that you get with the workshop:
The first four steps are referred to as the "CORE FOUR." Every business in the world, regardless of industry, size, etc can and should implement these four steps. These should be implemented before any of the other steps are implemented. What you will learn from the core four:
Module One: Determining your Company's Unique Selling Proposition (USP) FOR A LOT MORE SALES!

- How to find a “void” your company can fill
- How to differentiate your company from your competition
- How to “innovate demand.” That means how to actually change what it is the customer thinks he or she wants!
- How to state your USP in 90 words or less so customers are persuaded to do business with you.
- How to find the right target market
- How to convert your passion into a marketing message that matters!
- How to help your sales staff triple their effectiveness!
- AND MORE!
Module Two: Integrating the USP For A LOT MORE SALES

With your USP now clearly defined, the system helps you integrate your USP into all of your existing marketing and sales efforts. You’ll learn how to:
- Write your USP into your website, brochures, sales scripts, etc.
- Implement follow-up systems
- Create upselling opportunities to increase the worth of each customer
- How to set up a sales reporting system for your company to get regular accountability from all your marketing efforts
- How to track the most important marketing data
- How to train salespeople to prospect, present and close better
- AND MORE!
Module Three: Databased marketing for A LOT MORE SALES

The 21st Century will be a time where only those companies that have close, working relationships with all customers will survive. Ira Kalish, senior consultant of Management Horizons, the retail consulting division of Price Waterhouse said, "The key to survival would be an emphasis on the individual consumer, rather than the mass market. Successful retailers would have the ability to focus sharply on their customer in terms of age, income and lifestyle." In this step you learn how to:
- Identify and segment your company’s most valuable marketing asset – the customer base
- Capture important customer information
- Set up “back-end” or post sales selling opportunities with current customers
- Reactivate past customers
- Implement follow-up marketing for prospective customers
- Learn how to write effective marketing letters to entice customers to buy now!
- Understand and calculate the “lifetime” value of a customer!
- How to increase the value or worth of every customer to your business!
- AND MORE!
Module Four: Marketing Alliances for A LOT MORE SALES!

Many times more customers can be secured from effective joint ventures or alliances with other companies. The system will help you establish long-term alliances that can generate hundreds of new customers. You’ll learn how to:
- Identify the right kinds of joint ventures, endorsement and alliance opportunities
- Spot alliance and referral centers inside your customer base
- Spot alliances and joint venture opportunities outside your customer base
- What to say to set up these alliances and joint ventures effectively
- How to work a “one way” or “two way” alliance
- How to test to determine if alliances are working
- AND MORE!
These next four modules cover what are called the big four because they are the more traditional marketing and advertising steps. They require more resources - a team - web designers, ad agencies, printers, editors, etc. And, they usually require a larger investment.
Module Five: Media Advertising for A LOT MORE SALES

The 7 Step System demands measurability and performance from all media advertising. You will learn how to use each media with their respective strengths to create synergy in your media advertising. Your media efforts will be maximized for exponential results! You will learn how to:
- Make your media marketing “direct response” marketing so you can measure results
- Determine the strengths and weaknesses of all the media members – radio, newspaper, T.V. billboard, etc.
- Write compelling advertising that will bring in more sales – without spending more money!
- Write headlines that will make your phone ring off the hook!
- Work with all members of the media
- Conduct an advertising/media audit to determine which media is right for you
- AND MORE!
Module Six: Community Marketing for A LOT MORE SALES

You will learn how to:
- Identify the right communities you should belong to – off-line and on-line
- Write Press Releases for maximum effect
- Set up community marketing efforts that “give back” to the community while creating more revenue and profit for you.
- Set up “one way”, and “two way” cross promotions
- Work with Press Release agencies
- Leverage your donations for more sales!
- Get FREE publicity
- AND MORE!
Module Seven: Direct Marketing for A LOT MORE SALES

Direct Marketing can almost become part of the “core five” because nearly every business can do some form of direct marketing. In this step you’ll learn:
- How to define direct marketing and determine if direct marketing strategies are right for your company
- How to identify the target markets for direct marketing
- How to write effective marketing messages for direct mail, salespeople, web marketing, etc.
- How to make direct marketing measurable and accountable
- How to determine how much to spend on direct marketing
- How to increase response to all your direct marketing efforts 50% or more
- How to know what to say in all your direct marketing communication
- AND MORE
BONUS Module: Internet Marketing for A LOT MORE SALES

Is your website making enough sales? In this step, you’ll learn how to:
- “Score” your website to see where and how you can make changes to increase sales.
- Implement the 7 STEPS TO A LOT MORE SALES system into your website.
- Increase sales of your website through effective web marketing strategies.
- Market off-line for on-line sales
- Implement direct marketing strategies into your web marketing efforts
- AND MORE
Register for the One-Day Workshop
Yes, Christine, I’d like to learn the “7 Steps to A Lot More Sales” proven marketing system to grow my business 25% – 100% in the next 60 – 90 days.
Sign me up for the next One-Day Workshop from 8:00 AM – 5:00 PM at the Residence Inn, 12010 Blue Valley Parkway, Overland Park, KS.
I understand I will get:
- 8 hours of instruction packed with everything I need to know to successfully market my business and NOT make the ten most common marketing mistakes.
- A full set of the “7 Steps to a Lot More Sales” training manuals that are mine to keep, use as I implement the system, and refer to whenever I need them.
- A gourmet box lunch with choice of sandwich. Also, there will be snacks and drinks provided throughout the day.
Plus, I’ll get these FREE Bonuses:
- The bonus report “How to Up Your Profits in a Down Economy” with even more ideas to jump start my business.
- A written report card on my current website’s marketing effectiveness.
- One free hour of consulting time with you to help me get started on implementing the system in my business.
Special Offer: Get $100 off your registration by registering two people at once. Select "2 persons ($100 off)" where it says Number of persons attending.
My Personal, NO-RISK GUARANTEE to you:
If at any time during the workshop you feel you are not getting anything out of it, that the information I’m sharing is just not useful to you, or for any reason, simply hand the manuals back to me and I will write you a check on the spot for the full amount of your registration, no questions asked. And you still get the bonuses as my thank you just for giving it a try.
Don't wait until the class is closed! Register right now by selecting the number of people attending and then clicking on the "Register Now" button below.


If you have any questions about the workshop or registering for the workshop, please contact Christine at 913-227-4141 or send me an email!


